Invitation to promoters

Turn the events you promote into parking revenue

The ParkPass Promoters program gives you a dedicated workspace for your events: publish them, sell parking around the venue, manage guest lists, and get paid automatically. It is your own dashboard — promoter tools and your events only.

Already invited?

Sign in to open your promoter dashboard, or ask our promoter partnerships team for an invitation link if you have not received one yet.

Open my promoter dashboard

Invitation links are personal and expire — hop back on the email we sent you to pick up where you left off.

What the program is

A parking operation for the events you already promote

Promoters list events with ParkPass and we open parking around each venue, so attendees reserve a space before they arrive. You keep the majority of every ticket and parking transaction, and everything you run lives in one promoter workspace.

Reach drivers already heading your way

ParkPass opens verified parking around your venue, including partner lots when on-site space runs out.

Run the event from one place

Publish events, hold group parking blocks, and share guest lists with the lots handling your cars.

Get paid automatically

Revenue is split per your agreement and paid out on schedule, with every transaction recorded for you.

How onboarding works

Four steps to your promoter dashboard

  1. 01

    Review your plan

    Your invitation shows the package ParkPass assigned you, its price and what it includes.

  2. 02

    Confirm your business details

    Tell us about your events, markets and audience so parking is set up for the right venues.

  3. 03

    Sign your promoter agreement

    Signed electronically, with your signed copy archived in your dashboard.

  4. 04

    Open your dashboard

    Paid plans go through secure checkout; your promoter workspace unlocks once payment is verified.

Packages

What each package unlocks in the portal

Packages are fixed, so the portal always shows exactly what your plan includes. Prices are set by ParkPass and confirmed on your invitation.

Free Tier

Essential listing access with higher platform fees

1 event in total

  • Event management
  • Create & publish events
  • Sales & performance analytics
  • Signed agreements & documents
  • Guest list management
  • Priority partner support

Monthly Subscription

Create and run events month to month

Up to 3 events per month

  • Event management
  • Create & publish events
  • Sales & performance analytics
  • Signed agreements & documents
  • Guest list management
  • Priority partner support

Seasonal Subscription

The full event toolkit for a season

Up to 8 events per month

  • Event management
  • Create & publish events
  • Sales & performance analytics
  • Signed agreements & documents
  • Guest list management
  • Priority partner support

Annual Subscription

Everything, all year round

Up to 12 events per month

  • Event management
  • Create & publish events
  • Sales & performance analytics
  • Signed agreements & documents
  • Guest list management
  • Priority partner support
Revenue splits. Ticket and parking revenue is split between you and ParkPass on every transaction. Your exact splits — including on-site and off-site parking rates — are set out in your promoter agreement before you sign.